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Performance - Overview

The Performance section of Playable Insights gives you a comprehensive overview of how your playable ad creatives are performing. It displays key metrics in an easy-to-understand format, allowing you to quickly assess the effectiveness of your ad campaigns and make data-driven decisions to optimize your creative designs.

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Key Metrics​

The top section of the page provides a summary of the most critical performance indicators. You can view the current value and the percentage change from the previous period to quickly spot trends.

  • Impressions: The total number of times the playable ad has been displayed.
  • Engagement: The percentage of users who interacted with the playable ad after it was displayed.
  • Completion Rate: The percentage of users who played the ad to completion.
  • Clicked to Store: The percentage of users who clicked the call-to-action button to navigate to the app store.

Visualizations​

The Performance page includes two key visualizations to help you understand your data at a glance.

  • Timeline: A line graph that visualizes your key performance metrics over time. This helps you identify daily or hourly trends, peak performance times, or drops in engagement.
  • Distribution: A pie chart that shows the distribution of your creatives based on a chosen key metric.

Filters​

You can use the filters at the top of the page to customize your view and narrow down your data for more specific analysis.

Entity

  • Apps: Filter the data by specific applications.
  • Concepts: Filter by different playable concepts within an app.
  • Creatives: Select specific creative versions to analyze their performance.

Delivery

  • Ad Network: Filter by the ad network where the playable was shown.
  • Country: Analyze performance data for specific countries.
  • Date: Customize the time period for the data you want to view.
  • Device Language: Filter by the user's device language.
  • OS: Analyze performance data for a specific operating system (e.g., iOS, Android).
  • OS Version: Narrow down data by specific operating system versions.
  • Orientation: Filter by device orientation (e.g., portrait, landscape).

Creative Info

  • Creative Tag: Filter using custom tags assigned to your creatives.
  • Playable Type: Filter by the type of playable ad.
  • Interactive Template: Filter by the interactive template used to create the playable.