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Dynamic Playable Ad Settings

When creating your dynamic playables, you may configure the optimisation metric and the number of impressions to allocate throughout the testing period.

Optimisation Metric​

When optimising your dynamic playables, Unity Playworks Plugin uses a chosen metric in order to assess and prioritise the various creative configuration.

CTR​

CTR (click-though-rate) optimises for the number of app store clicks per playable impression.

CTR optimisation can suit many use cases. For example:

  • Marketability/creative testing to understand which concepts resonate more with your target audience.
  • End cards - typically you wish to maximise the CTR for interactive end cards.
If you do not have attribution tracking enabled (see here) then you should use CTR optimisation.

Engagement rate​

This option optimizes towards the engagement rate your audience has with your creative.

Completion​

This option optimizes towards how many times your creative has been completed.

Note: Your creative must include the Game Ended event in order to use this target.

Sample Size​

Default settings

  • CTR: 100 impressions per segment
  • Engagement Rate : 100 impressions per segment
  • Completion : 100 impressions per segment

When running a dynamic playable ad, each permutation is given an allocated number of impressions before a decision is made.

By editing the sample size, you can control this allocation.

Considerations:

  • For low CTR, you may wish to increase the sample size to improve the accuracy of the test

FAQ​

Can I change my optimisation metric once the ad has gone live?​

Yes. However, please note the test will start again and the configuration-level metrics will be reset. Overall performance metrics (i.e. impressions, average CTR) will not be lost.